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I
am sure you have seen these very clever phrases that have
appeared in newspaper articles and televised consumer news
programs warning you about carpet cleaning scams. The media
has related horror stories of trusting consumers who have
responded to low-price carpet cleaning specials only to become
a victim of unethical carpet cleaners who refuse to honor the
advertised price, intimidate consumers, and do poor quality
work.
Bait-and-switch companies are everywhere and the carpet
cleaning industry is no exception. This does not mean, though,
that all carpet cleaners are con-artists. But, how can you
identify who is and who is not a con-artist? One of the
leaders in the campaign to stomp out unethical carpet cleaners
is the IICRC.
When trying to save money by taking advantage of carpet
cleaning specials, make sure the “specials” don’t take
advantage of you.
Remember that “Price is what you pay.” “Value is what
you receive.” My business mission statement is to turn
every new client into a long term relationship by exceeding
your expectations with “The Most Thorough Cleaning Ever
or it’s FREE” guarantee.
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